Real Estate – Case Study

Case Study | Real Estate

Summary

Brand Identity | Brand Strategy | Advertising Strategy | Marketing

Brand Identity and Strategy for luxury real estate team. We started with brand identity through scientific research, color, typography and mood board creatives. From there we developed all marketing materials including logo, and all marketing materials. The last step was the advertising strategy and execution.

The Challenge

Shannon is the agency owner of our company, and the agency will be designing all of the branding materials for her real estate listing clients, so her real estate branding must be exceptionally executed.

It was very important to her to brand the real estate team separately, with its own design, look, and feel, since her agency team is not affiliated with her real estate team.

The overall goal was to build a brand for luxury real estate, with elegant design, in a way that speaks to luxury listing clients.

Creative Services

Brand Identity (Scientific brand development, mood board, color conceptual, and font selection).

Brand Strategy (Logo Design, Marketing Materials, typography, use of materials and voicing).

Creative Design (Website, print advertising design, digital advertising design, email newsletter design, photography)

Advertising Campaigns
Geographic farming campaign development
Postcard farming campaign
Geographic programmatic campaign
Mobile, social and programmatic advertising campaign + monthly reporting

Marketing
Listing website and marketing materials

Real Estate – Case Study

Case Study | Real Estate

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